We have dressed enough women, shared their aspirations and inhibitions to know what makes them buy and what stops them spending.

   

So, if we can help you to give your clients what they want then … everyone is  happy!!!

pure creates innovative marketing campaigns, fashion shows and events for independent, fashion retailers.

By making your event special, we make every one of your customers feel special and by creating a totally personalised occasion, we add value to your business and reinforce customer loyalty.

Our objective is to provide you with a successful, strategic, cost effective and memorable method of promoting your business.

We will style our services entirely to your needs and your budget. 

For an informal discussion about what pure can do for your business, please call us.

Case study:                                                    Lily b, an independent women's wear boutique in Ilkley wanted an innovative launch show, which would set them apart from similar retailers in the area. As well as showing their range, Lily b also wanted to create an exclusive event, which would inspire their clients, build customer loyalty and add value. 

Typical local fashion shows lasted about an hour and a half and usually involved heavily choreographed scenes with the emphasis being on entertaining the audience.

To maximise post show sales and to minimise set up time, the show was in house. We created a distinctive personalised invitation and styled the event to appeal specifically to Lily b's target market. 

We wanted to make the Lily b event a sensual experience, therefore great emphasis was placed on stimulating all of the senses. Though the customer may not be directly aware, they subconsciously pick up on all the different elements, making for a memorable experience. 

Lily b have a sophisticated client, who is capable of dealing with information quickly and of deciding what she likes and doesn't like. Much of the stock has limited hanger appeal and it was crucial to the success of the event that we showed customers how to wear the outfits.  In order to maintain interest and momentum, we produced a very fast, dynamic show lasting just 45 minutes but showing over 50 outfits.

A variety of music was used ranging from classical pieces to retro 1970's tracks with modern dance and pop, which this took the audience on an emotional roller-coasters.

‘’We worked closely with Lynn to identify our target market and what we wanted to achieve. She devised an imaginative, innovative and highly successful show for us. She has an ability to ‘inspire’ and excite the audience and an instinctive understanding of how our clients will react to her ideas. Everything, from concept through to marketing and music provoked an emotion, making the event truly memorable and giving our clients a genuine sense of value.’’       Emma Smith Proprietor Lily b Women’s Wear.